Looking back, it’s interesting to see how the way Apple has described itself has changed over the years. Luckily for us, press releases usually include a definition of the company issuing them. I’ve been back through Apple’s site and used The Wayback Machine at Archive.org to research the evolution of the way Apple sees itself.
April 1995 – A standard mid-nineties computer company
The only distinction being a mention of ‘personal digital assistants’:
Apple Computer, Inc., a recognized pioneer and innovator in the information industry, creates powerful solutions based on easy to use personal computers, servers peripherals, software, online services and personal digital assistants. Headquartered in Cupertino, California, Apple Computer, Inc. (NASDAQ: AAPL) develops, manufactures, licenses, and markets products, technologies, and services for the business, education, consumer, scientific & engineering and government markets in over 140 countries.
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