Durex presents new Smartphone Technology that can improve your Love Life

After a week of global speculation, Durex has revealed
the hugely anticipated smartphone technology that
could change our sex lives forever. And it’s the off
button.
The world’s leading sexual well-being brand sparked
mass speculation on March 3rd by teasing an imminent
technological breakthrough in partnership with Siren
Mobile to improve people’s sex lives around the world.
Hundreds of thousands of people visited the ‘Durexlabs’
website to find out more, with excitement amplified by
global media and social networks.
But in a moving and enlightening video released
yesterday (http://youtu.be/wpdd2eBvyXM), couples
who volunteered to test the technology,eager to give
their love lives an uplift,were surprised to learn the
answer lay in a simple switch that had been right in
front of them all along – the offbutton.
The video, which has received 765,025views in its first
24 hours, follows some of these beta testers on their
emotional journey, highlighting the serious issue that we
are becoming enslaved to technology. It has been
released alongside a study by Durham University
commissioned by Durex, which reveals that pervasive
use of technology in relationships is seriously impacting
how often we have sex, even cutting intercourse short
and causing tensions in relationships.
Researchers from Durham’s Centre for Sex, Gender and
Sexualities revealed that 40% of those interviewed have
delayed sex because of technology, largely smart
phones and tablets, with others reported hurrying
sexual activity in order to respond to
messages.Moreover, a third of the couples interviewed
admitted to interrupting sex to answer their phone.
One participant said:“ Sometimes I’ll be on Facebook
and he’ll be on a sporting app while we are both in bed;
we realise that we are literally sitting in bed together,
but living in different worlds.”
Ukonwa Ojo, Head of Global Brand Equity at Durex:
“With technology playing such a pivotal role in our
personal lives and relationships, we set out to explore
how it could be utilised in a positive way to enhance
our sex lives, but in doing so we discovered the most
effective answer was the simplest. After consulting
countless experts, academic research and endless
qualitative interviews, the solution turned out to be a
simple one – we should disconnect to reconnect.
“We are encouraged by the response to the campaign
and film, particularly as we approach Earth Hour. We
hope it will go some way to reconnect couples that
have let technology compromise their connection with
each other.”
Susie Lee, the app entrepreneur and CEO of Siren
Mobile, has been a central part of the project’s
implementation. Lee said: “Of course, tech can never
really replace human interaction. True chemistry comes
from intimacy. “So whilst we need our tech – ithas
enhanced our lives, enabling us to reconnect with old
friends, reach wider social groups and meet new people
– weneed to recognize the times and places when
social networking doesn’t enrich our experience. We
really need to learn to focus on each other in the
bedroom, rather than on our smartphones or tablets.”
Dr. Mark McCormack, Co-Director of the Centre for Sex,
Gender and Sexualities at Durham University,
comments : “Technology has revolutionised our lives and
smart phones are now central to the organisation of
romantic relationships, from establishing them to
maintaining love and affection when couples are apart.”
“What this research reveals and the point the video
makes is that technology now consumes our
relationships at a much deeper level. It’s made its way
into the bedroom in more ways than we imagined, often
with benefits, but also coming with potentially serious
costs to relationships, as it can cause frustration and
tension, and encroach on sexual activity.”
Watch the video here: http://youtu.be/wpdd2eBvyXM
The research, conducted by Durex in association with
Durham University, can be found here: http://
dro.dur.ac.uk/14770/
KEY QUOTES AND STATS FROM THE QUALITIATIVE
INTERVIEWS:
“When the first iphone was purchased by him I used to
call it the third person in our marriage and I hated her
with a passion, she used to sit between us, and I really
disliked her… it has become a third arm for a lot of
people”
“Sometimes I’ll be on Facebook and he’ll be on a
sporting app while we are both in bed; we realise that
we are literally sitting in bed together, but living in
different worlds.”
“I may want sex and he might not be aware of that,
because he’s distracted on his phone”
“In the last few months, I’ve tried to have a ban on her
using her phone in the bedroom….. We’re now trying to
use the bedroom for just sleeping and sex.”
“She loves her technology I’m not going to lie, she loves
her phone. Sometimes it does feel like it’s a relationship
with her and her phone, she loves her phone and she’s
never really away from it”
” I’ve not delayed sex, I’ve faked an orgasm to speed it
up to get back to work.”
40% (12 of 30) have delayed sex because of
technology (most phones, but a couple tablets/laptops)
A third (10 of 30) participants have answered their
phone during sex

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s