Originally posted on alex4D old blog:
Looking back, it’s interesting to see how the way Apple has described itself has changed over the years. Luckily for us, press releases usually include a definition of the company issuing them. I’ve been back through Apple’s site and used The Wayback Machine at Archive.org to research the evolution of the way Apple sees itself.
April 1995 – A standard mid-nineties computer company
The only distinction being a mention of ‘personal digital assistants’: